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Shaping New Tomorrow

“We needed to take our Instagram to the next level and ICUS helped us get there, growing both: our follower base and engagement rate. Really big recommendation from me."

Christoffer Bak, Co-founder & CIO of SNT

About the brand:

Shaping New Tomorrow is a Danish clothing brand that offers innovative and comfortable menswear. What began as a personal mission to find comfortable and stylish business attire for the founders quickly evolved into a brand that provides an alternative to traditional business wear. With a focus on quality, innovation, and sustainability, the brand has gained a reputation as a leader in the industry, expanding into new markets.

The case:

To increase its social presence on Instagram, we tailored a growth strategy that included the following:

- content creation of assets that are relevant to the brands' audience

- a well-integrated influencer strategy and collaborations with other brands

- developed a strategy for ads management.


By implementing these strategies we were able to increase the Instagram followers by 34%, from 56,400 to 75,900 in less than a year. This increase in followers resulted in a remarkable 700% increase in engagement rate, from 0.5% to 4.5%.

To achieve these results, we first analyzed Shaping New Tomorrow's audience and developed a strategy to reach and engage with it, by creating different marketing personas. In order to reach a wider audience, we then implemented an ads management strategy that used engaging and appealing content made by us and by influencers.

The ads management strategy was a key component of this project, as we used targeted ads to reach potential customers who had not yet discovered the brand. By utilizing all of these tactics together, we were able to drive real results for Shaping New Tomorrow and increase their online visibility.

Overall, we were thrilled to work with a brand that has a mission as inspiring as Shaping New Tomorrow's. If you're looking to work with a consulting agency that understands your specific needs, our team is dedicated to helping you succeed.

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